Technological Advancements in Dynamic Ad Insertion (DAI)

Dynamic Ad Insertion (DAI) technology transforms the advertising landscape by delivering personalised ads to viewers in real-time. YouView's cutting-edge DAI solutions provide unique benefits and measurable results, distinguishing us in the market.

We are proud to highlight our successful partnerships with Channel 4 and ITV. These collaborations showcase the practical application and success of our DAI technology. For instance, the recent implementation by YouView in partnership with ITV and Channel 4 demonstrates the effectiveness of DVB Targeted Advertising in enhancing viewer engagement and advertising efficiency.

It has been a pleasure to work with YouView to deliver DAI/ALA.  Being able to offer targeted campaigns on linear really helps us maximise the ROI from our ad inventory and raise the bar in linear advertising.

^{Barry John - Head Of Sales Operations at Channel 4}

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Among other things, Martin Gold, Principal Architect at YouView, has contributed an article to DVB discussing the introduction of Targeted Advertising to the UK, led by YouView in partnership with ITV. He describes the technical implementation, which involves integrating Dynamic Ad Substitution (DAS) apps into middleware and cloud services. Besides highlighting the technical aspects of implementing DVB-TA specifications, it discusses the challenges associated with targeted advertising, solidifying our position as a thought leader. As of 2023, YouView uses DVB-TA specifications to enhance targeted advertising's accuracy and efficiency.

For more details, you can read the full article.

Rekindling strong ties with broadcasters such as SKY are crucial for ongoing success and Martin’s article serves as a testament to our collaborative efforts and shared achievements with various broadcasters, demonstrating trust and reliability.

We welcomed the opportunity to work with YouView on Dynamic Advertising Insertion, offering our agencies and advertisers the ability to use targeted campaigns on our linear channels. This is just the beginning of a longer journey together to maximise the value we deliver to our partners.

^{Rhys Mclachlan - Director of Advanced Advertising at ITV}

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